Where apps are built with your vision.You dream it, we code it.
Apptelier
Apptelier is an independent Singapore-based software studio building custom web applications, product design, AI integration & AI-enabled products around real business operations.
Tailored to your workflowSingapore-based, region-ready
Services
Software built around your workflow, not the other way around.
My projects
From playful experiments, collaborations, and projects to many thoughtful systems. I’m especially proud to have shipped.
Sellio
AI-powered commerce that helps local businesses sell smarter and grow faster.
I built Sellio as an all-in-one commerce platform for local businesses—from AI-assisted onboarding and product creation to branded storefronts, ordering, payments, operations, and actionable insights. Sellio World extends the experience into an immersive marketplace where customers discover businesses and merchants grow.
Founder & Product Engineer, 2026
Appstimator
AI-powered app scoping and quotation, in real time.
I built Appstimator to turn anything from a short idea to a multi-phase brief into clear requirements, intelligently scoped features, and real-time SGD quotations based on real industry market prices—complete with engineering hours, phased timelines, cost breakdowns, and professional PDF proposals in minutes.
Founder & Product Engineer, 2026
JiTCM
A connected clinic management system built around the way TCM practices work.
I built JiTCM as a bilingual clinic management system for traditional Chinese medicine practices, connecting appointment scheduling, therapist workflows, treatment records, payments, receipts, staff permissions, and subscriptions in one secure workspace. It reduces administrative work while keeping daily operations clear, accountable, and patient-focused.
Product Engineer & Systems Consultant, 2026
Groove
Reimagining the booking flow for a music school, asisting thousands of students in finding the right lessons.
I led a redesign of the lesson booking experience, cutting drop off in half and making the schedule feel like a calendar people actually want to open.
Lead Designer, 2023
Fieldnote
A pocket sized research tool for design teams that want to get out of their docs and into the world.
Capture quotes, tag patterns, and synthesize themes in one place. The interface stays out of the way so the thinking can happen.
Design Engineer, 2024
Talkback
A friendlier interface for talking to language models.
An exploration of how AI chat could feel less like a terminal and more like a conversation with a curious friend.